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Low tar cigarette marketing driving a boom in sales in China

by | Aug 17, 2024 | CM, WM & IM policies, Health & Environment, Healthcare systems & economics

Source World Report

A deceptive and deadly marketing approach that Western tobacco companies were forced to disavow is propelling cigarette sales in China to new heights. Smokers buy half a trillion low tar cigarettes in China each year, accounting for 20% of all sales in the world’s biggest tobacco market, according to data from TobaccoChina, a trade magazine. Sales are rising, up 50% in 2022 from 6 years earlier.

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